Tuesday, June 30, 2026 Sign In

Behind the Scenes with Sarah Sinclair

Our advertising director shares her time-saving hacks and productivity tips.

Behind the Scenes with Sarah Sinclair

Everyone finds it interesting to see how others “run” their lives and manage their time and what tools and hacks they use. Every so often I meet people whose lives seem so busy and yet so organized that I am fascinated to learn how they manage their time. This interview is with just such a person: Sarah Sinclair, advertising director at the Santa Barbara Independent.

They always say that if you need something done, ask a busy person. Sarah not only runs the advertising team at the Independent but also writes a weekly column in the Indy real estate section, serves on four nonprofit boards, has an active social life, and still manages to get to the beach nearly every day.

I first met Sarah years ago when we were working on a similar project. I instantly adored her: She wears gorgeous jewelry, has a smile that lights up the room, and is as positive a person as you’ll find anywhere. Even with her huge role at the Indy, she keeps that smile on her face. I see her at events, in the news, and on social media, and she has numerous responsibilities, so I thought she’d be a great person to run my five Qs by and see what she had to say … So let’s take a peek behind Sarah’s scenes: