The Broad Museum of Contemporary Art, which opened September 20 in Downtown Los Angeles, will be, its benefactor Eli Broad hopes, the crown jewel of a reconfigured Grand Avenue on Bunker Hill, the long-awaited “civic and cultural center for a region of 15 million people.” Broad and his wife, Edythe, have invested considerable capital in making this notion a reality, spending $800 million over the years on L.A.’s cultural institutions, much of it on Grand Avenue, including major gifts to the Museum of Contemporary Art across the street and Walt Disney Concert Hall next door, for which they led the construction capital campaign in the 1990s. (These in addition to giving $60 million to build the Renzo Piano–designed Broad Contemporary Art Museum at the L.A. County Museum of Art campus on Wilshire Boulevard.)
What the $140 million building isn’t is a contribution to L.A.’s cultural life in the 21st century. Instead, it represents the final monument to the powerful institutions that dominated Southern California in the last century: the region’s Growth Machine, an interlocking suburban industrial complex made up of developers, banks, insurance companies, newspapers, and the government agencies that supplied the services and infrastructure to support their business model.
Eli Broad made his money first in mass-producing suburban tract houses, beginning in 1957 in the Detroit suburbs, before moving on to Phoenix and Los Angeles. He used the stock market to leverage his wealth, taking his company KB Home public, as he later did with SunAmerica, the insurance and retirement savings giant he founded in 1971 and sold to AIG in 1999 for $18 billion. His name-plated museum will be in good company on Grand, joining the three original 1967 buildings of the Music Center: the Dorothy Chandler Pavilion, paid for by the family fortune anchored by the virulently pro-development Los Angeles Times; the Ahmanson Theatre, funded by Howard Ahmanson, the owner of Home Savings & Loan, a major financier of Southern California’s suburban expansion; and the Mark Taper Forum, named for the housing tract developer who built the city of Lakewood, and swaths of Norwalk and Compton, before founding a Beverly Hills bank. The Music Center’s fourth venue, Disney Hall, is named for the man who sited Disneyland in 1955 in a bulldozed orange grove alongside the brand-new Interstate 5 being extended from Downtown L.A. into the new suburban frontier of Orange County.