To mobilize more busy rush-hour riders from Goleta, the Santa Barbara's bus company proposes minimal changes to bus line 24x (UCSB Express), part of a discussion to be held during four meetings that also include a new on-demand microtransit service and the Tap2Ride payment system.
Among the Metropolitan Transit District (MTD) plans is the addition to the UCSB Express line 24x of an inbound trip toward downtown Santa Barbara on weekdays during peak hours. Proposed changes would take effect August 18, 2025. New operations would start at Storke and Hollister around 4:56 p.m., depart from UCSB North Hall stop at approximately 5:10 p.m., and arrive at the Chapala Street Transit Center by 5:34 p.m. Since the COVID-19 pandemic reduced line 24x operations, MTD's goal is to start accommodating more rush-hour passengers again, specifically those coming from UCSB.
At the meetings and through digital surveys, MTD seeks riders' feedback on whether they would use a planned on-demand bus service called The Wave. The service would offer flat-rate rides, allowing riders to input their start and end destinations, much as Uber and Lyft operate. A one-year pilot program would begin this spring in the Goleta and Isla Vista area.