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Chasing Down the Wild Target Rumor

Property owner has filed application with Goleta for pre-permit discussions with prospective tenant.

Chasing Down the Wild Target Rumor
Preliminary plans for the store façade at Kmart in Goleta leave little doubt the prospective tenant is Target.

Though Target denies they mean that a store will follow, tentative plans filed with Goleta's planning department for the Kmart property at 6865 Hollister Avenue plainly read "Target." However, the corporation had "no new store news to share at this time," said Target spokesperson Jacque DuBuse. The application, which raised shopaholic hopes in Goleta this weekend, was just "one piece of a whole lot of other things," DuBuse said.

The plans submitted are for an improvement of the interior by the tenant with a façade update, according to the documents at Goleta's planning counter. They open the door to informal discussions on the bureaucratic details and fees that would be involved should the store go forward. If they do, Goleta will have a Target with a CVS, Starbucks, grocery aisles, domestic goods, and all the kids, mens, and womens clothing and shoes shoppers love to browse, all in more than 132,000 square feet. The plans also call for a pick-up location, tree renovation, and landscaping.

Preliminary interior plans for Target in Goleta

"We still have a lot to boxes to check," DuBuse emphasized, indicating that the inquiries were only preliminary, though Target remained "really interested" in opening a store in Goleta.