When it comes to selling your home, paint color plays a bigger role than many people realize. It can influence everything from a buyer’s first impression to the final offer. In fact, new research from Zillow shows that certain paint choices can add as much as $2,590 to your home’s sale price.
Zillow surveyed thousands of home buyers to find out which colors are most appealing in key areas of the home — and the results might surprise you. While white walls have long been considered the safe, go-to choice, today’s buyers are gravitating toward richer, nature-inspired hues like deep greens and blues.
This shift toward warmer, more organic tones aligns with current interior design trends, which favor cozy, inviting spaces. That’s good news for sellers: When a home feels thoughtfully designed and move-in ready, it becomes much easier for buyers to picture themselves living there.