FinalStraw, a reusable straw company that went viral after an incredibly successful Kickstarter campaign, is moving their headquarters to Santa Barbara on March 1st. The company markets a high-quality, collapsible, and reusable alternative to disposable straws to help reduce single-use plastics.
The company’s two founders, Emma Cohen and Miles Pepper, began the company with a Kickstarter campaign in April 2018, which raised an impressive $1.89 million. According to Cohen, she became passionately involved in reducing single-use plastics as an undergrad at UC Santa Barbara, where she campaigned to help pass the plastic-bag ban. As a coastal city with environmentally conscious residents and the birthplace of Earth Day, Cohen said Santa Barbara is the perfect place for FinalStraw.
As the company makes the move to Santa Barbara, Cohen aims to expand the reusable products it offers. “FinalStraw is first product in line of foreverables,” said Cohen, stressing the importance of making these products reliable and long lasting. At two uses per day, FinalStraw is designed to last 15 years.