Blue Apatite, renowned for its rich marbled blue hue, is not only a visually striking stone but is also believed to possess the power to foster motivation, manifestation, and positivity. Jules Kramer, owner of the Santa Barbara boutique Jules by the Sea, shared this message with me as we sat in chairs across from each other in her new uptown store.
Fostering an inviting atmosphere in her stores is paramount to Kramer’s business. One way she does this is through crystals, which she arranges on trays for her guests, urging them to select the stone that resonates with them. After their choice, she provides insights into the attributes of their selected crystal. “In my store, we have conversations — a lot of deep, meaningful conversations,” she said. Crystal healing and crystal energy are not topics she forces onto her customers, she said. Instead, she enjoys spreading positivity by offering them a crystal and words of affirmation to go with it.
“Whether it’s placebo or not, I’m open to either, but whatever works,” she said. “I tell people that if you don’t believe, then at least you’re putting that intention out there.”