Creators of the Santa Barbara Community Phone Book proudly accepted a “First Place” award in the prestigious Gold Book Awards at the Association of Directory Publishers Annual Trade Show and Convention on April 25 in Las Vegas.
For the third year in a row the phone book placed first in the “Excellence in Print Directories” category for mid-sized markets, read a press release by publishers McGill Directional Media LLC. Phone books are judged on several criteria, including the amount of advertising content and information available to local consumers, the overall excellence in design, layout, print quality, and ease of use.
In 2008, the phone book was introduced as an easy-to-use and easy-to-read community resource. The book contains color advertisements for local businesses, residential and business white pages, a community services section, and a visitor’s guide that includes dining, wineries, performing arts venues, and a golf guide. It has surpassed competitors and become the most used yellow pages in the Santa Barbara County at a circulation size of 25,001-50,000.