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NAMM Notes, Riffs, and Wishes

After fallow pandemic years, the NAMM cranks up the volume and gear pitch in Anaheim.

NAMM Notes, Riffs, and Wishes

In certain circles, especially where musicians, music retailers and musical gear folks dwell, the acronym NAMM buzzes with a kind of mythic presence. The big top annual meeting of the National Association of Music Merchants has regained its full glory and regalia after a few pandemic fallow years. As in the Before Times, it is a circus-like annual convention, networking zone and friendly cacophony of musical input which takes over the Anaheim Convention Center every mid-January. Disneyland is literally across the street, somehow fittingly.

STS Guitars | Credit: Josef Woodard

Throngs of visitors go to NAMM for multiple reasons, from business dealings to metalheads queuing up for signatures by rockstar-status musicians with endorsement deals. I've gone for scores of years (too many to mention without aging myself) as a music journalist as well as a guitarist slobbering over gear. Also, I go as a cultural appreciator of the wonderful Charles Ives-ian chaos which descends on the floor, especially in the guitar and drum zones. Speedy “look at me” guitar riffs and drum-bashing coheres into an avant-garde feast, when viewed from a certain angle.

As for instruments I would happily accept as Christmas gifts, I ogled the new Martin double-neck (6 and 12-string), the “Grand J-28E.” An acoustic double-neck makes more sense than an electric double-neck — or the double-taking triple-neck electric by Minarik on the floor.