Sustainable tourism promotes high quality, uniqueness, and home-grown elements that are best suited to promoting the values, local attributes, and quality of life of rural areas and small towns. The contrast of sustainable tourism to mass-market tourism is very stark. While sustainable tourism strengthens local authenticity, mass-market tourism pursues volume — “heads in beds.”
Carpinteria's downtown is in a unique position to set the standard for our sustainable tourism.
Looking forward while honoring the past, now is the perfect time for community’s leaders to huddle, plan, and set into motion the mechanics required to support our downtown merchants, re-envision local tourism, all while retaining our quaint business corridor for locals and tourists alike.