The greater Santa Barbara fashion scene has been privileged by the proximity of Ojai’s In the Field (730 E. Ojai Ave., Ojai; [310] 403-4292; inthefieldojai.com ), a hip shop whose owners have quickly made it a style haven for artsy surfers and modern mountain gypsies.
“We definitely had incredible faith that there were people here that would understand what we were doing and wanted the same product that we live with,” says Bianca Roe, an Ojai tastemaker and former high-end fashion model who co-owns the store with her actor husband, Channon Roe.
On certain nights, there may even be an insiders’ party underway, where connected parents and their styled youngsters show up in the designated party wardrobe — the shop’s offerings, which are inspired by the couple’s peripatetic adventures — for an open-bar beer by the fire pit. Other partygoers filter through the shop’s colorful California-native wool shawls, high-end surfboard selections, or Moroccan vintage pieces while catching up with long-held friends.