Staging an innovative live-feed backdrop for Jack Johnson’s concerts, creating a visual showcase of the Goodland Hotel’s hip and breezy rooms, showcasing Lilac Patisserie’s gluten-free delights — all of these digital designs were hatched from an East Haley Street building with a colorfully coated interior and a stylish elephant logo.
This is Oniracom, the ever-growing marketing, content-creation, and web design firm that, for 15 years, has been working alongside the artistic development of major homegrown artists, businesses, projects, and dream realizations. Now, with a spearheading role in creating the Lagoon District, a branding initiative for the blossoming neighborhood between Anacapa, Milpas, Montecito, and Cota streets, they are poised to shape the future face of downtown Santa Barbara, as well.
Cofounder and CEO Jacob Tell launched Oniracom with friend and CTO Sean Campos while he was still a student at UCSB in 2001. With no social media or smartphones to speak of at the time, websites were a new and growing means for artists to promote their work. When a then-lesser-known singer and UCSB grad named Jack Johnson needed a website for his debut album, Oniracom stepped in.