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RED ALERT on September 1

An action to raise awareness of widespread unemployment in the entertainment industry will have theaters all over North America lit in red on Tuesday, September 1.

RED ALERT on September 1

As the first to shut down and the last to re-open, the live entertainment industry is calling for help.

On September 1, We Make Events North America is hosting a RED ALERT event in which about 1500 structures across the nation will be lit up in red to spread awareness for the 12 million unemployed people in the North American entertainment industry whose livelihood depends on large group gatherings.

Christopher Darling, who handles logistics for concert tours and has worked for artists from Adele to Beyoncé, explained the widespread effects COVID-19 has had on the live entertainment industry.