Wednesday, July 1, 2026 Sign In

Remember, Locals First

Even though the future of many Santa Barbara businesses hangs in the balance due to the pandemic, we have a greater opportunity for recovery than most cities across America.

Even though the future of many Santa Barbara businesses hangs in the balance due to the pandemic, we have a greater opportunity for recovery than most cities across America.

Our geographic location and mild year round climate automatically provides the backdrop for our businesses and residents to get the ball rolling. It’s important once we reopen that we understand how critical supporting local shops and restaurants will be toward our overall recovery.

I suggest that Santa Barbara’s new economic development manager, Jason Harris, engineer a “Back to Work Santa Barbara” theme and campaign to help jumpstart our local economy.