“I have always worked two jobs,” explains Barbara Hirsch. “My sister has told me that, astrologically, I have to have two jobs. Work is the most important thing for me. So it’s a kind of drive.”
Of course, today, Barbara actually holds three jobs: she’s the owner of the Santa Barbara Yoga Center, founder of the classical recording studio OPUS 1, and an active environmentalist. “I do things that feel really good to me,” she says, “that are passions of mine: music, yoga, and the environment.”
Owning the Yoga Center is her newest job. “The Yoga Center wasn’t something I’d planned for,” she explains. “It came to me.” That was in 2014, when Barbara and business partner Jivana Heyman bought one of the oldest yoga studios in town, which was struggling financially at the time, and successfully turned it around.