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S.B. Questionnaire

The S.B. Questionnaire: Caroline Diani

Talking Kenya and bicoastal life with the founder of DIANI Boutique.

The S.B. Questionnaire: Caroline Diani
Caroline Diani

“I love it all,” Caroline Diani tells me. “I love helping people choose everything, selecting clothing and furniture.”

She is the owner and creative force behind the DIANI style empire, which includes a multi-brand women’s clothing boutique, a shoe store, and a home/lifestyle store, all located in Arlington Plaza on State Street. Caroline is also becoming the go-to person for home designing, remodeling, and interior decorating, as she is passionate about collaborating with customers who want to bring genuineness to their homes.

In person, she is down-to-earth yet sophisticated, very much exemplifying Santa Barbara’s beautiful fusion of casual elegance and worldly flair. And she’s blessed with an accent that combines SoCal and British tones.