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S.B. Questionnaire

The S.B. Questionnaire: David Fortson

Saving the world with the founder of LoaTree and LoaCom

The S.B. Questionnaire: David Fortson

“I wanted to do something to save the world,” says David Fortson, who runs two businesses aimed at doing just that.

The first one, LoaCom, is a consulting firm that helps companies, nonprofits, and government agencies improve their sustainability. “People hire us to market, communicate, and strategize on how to make a better world,” explains David. “We serve as a connecting tissue for change making across the county.”

His other company, LoaTree, produces events focused on sustainability, social justice, and/or community-building. That includes Earth Day at Alameda Park, which Fortson has helped direct since 2010. (Loa stands for “law of attraction.”)