“Fundamentally, my life’s mission is to build networks and connections that safeguard our planet and our nature,” Eric Cardenas tells me unfalteringly. “There are so many issues we’re facing and the business community is in a prime position to be agents of change, to protect people and the environment. There’s no business on a dead planet.”
Eric is the chief operating officer of LoaCom, a consulting company that offers marketing and communications services for “Better World Companies.” The latter is their own terminology for companies that incorporate sustainability and community-building principles into their business model and encourage others to do the same.
The team at Loa, which stands for “laws of attraction,” is working with many nonprofits and foundations as well as forward-thinking and progressive brands, from the Center for Good Food Purchasing to the sustainable skincare company All Good. “We’re trying to carve out a space where we’re aligning ourselves with companies that think the way we do, and start to build a network for change,” explains Eric.