Invoca, a Santa Barbara–based company that uses AI to analyze sales and marketing calls, announced on June 14 that it had reached “unicorn” status — a more than $1 billion valuation — after raising $83 million in the latest financing round.
The company was founded in Santa Barbara in 2008 by Colin Kelley, Jason Spievak, and Robert Duva, who worked together at a communications firm. The three started the platform at a time when advertising and marketing were on the verge of evolving toward digital and web-based applications, and when CEO Gregg Johnson joined in 2017, he added a vision to integrate the emerging technologies of AI and voice processing to analyze sales calls and help businesses better train agents.
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