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SXSW: Friday and Saturday

Peaches in a lightning storm, We The Beat’s Austin showcase, McDonald’s VR showcase, and the 40 Oz. Bounce among highlights

SXSW: Friday and Saturday
Peaches

Friday and Saturday at SXSW brought us some crazy weather: a hot and massive lightning storm one day, a windy sunny day the next. But even crazier than what happened in the air were the happenings on the ground. Whether off radar or on the main drag, the festival’s two most highly attended days had more good shows and exciting events than any one person could count. And while The Indy just barely scratched the surface of it all, what we found – mind-blowing undiscovered bands, corporate virtual reality experiences, and gigantic parties – made us eager to return. A highlights reel from Friday and Saturday:

Peaches - Toronto, Canada

Hotel San Jose