Q: Marsha, I’m just starting my research to purchase a house. It seems like with so much property information online, real estate agents will soon be obsolete. Do you see this happening in your profession?
A: The real estate profession is evolving with technology, as many services and industries have done. The real estate consumer has access to a tremendous amount of online knowledge. The Realtor provides the consumer with comprehension and the ability to interpret what all this information means.
The modern world is ever more complex. Real estate agents have high expectations placed on them from the consuming public. The era of the part-time agent is gone. Agents are counted on to possess a high degree of education and expertise. They specialize more and more in particular sectors. Technology and artificial intelligence will help them better serve their clients.