The Indy is the Santa Barbara Independent’s podcast, hosted by Molly McAnany. On this week's episode, we dive into TikTok's algorithm with Dr. Jenna Drenten, acting chair of Loyola University Chicago’s marketing department, and how the app has been helping small businesses gain visibility and reshaping the consumer market. CEO and Founder of Students for Eco-Education and Agriculture Mary Maranville speaks with us about this year's Santa Barbara County Farm Day.
The Indy, Ep. 23: How TikTok Is Helping Small Businesses Grow
The app is reshaping the consumer market for entrepreneurs.
