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Santa Barbara, Calif. (Nov. 11, 2025) — Beth Olson, director of sales at Visit Santa Barbara, has been recognized with Smart Meetings’ Catalyst Award, honoring her significant impact on the meetings and hospitality industry.
Now in its eighth year, the award celebrates the visionaries, innovators and connectors who define excellence across the profession. It highlights individuals who foster connection, see potential where others see barriers and shape challenges into catalysts for growth and connection.