Over two decades ago, Jim Salvito and Perry Norton agreed that once they were both retired, they would turn their shared lifelong dream of starting a record label into a reality. That time came in April of this year, and since then, they have been interrupting the Santa Barbara music scene with Voracious Records, an artist-first indie record label.
The pair had already been recording and producing in their Santa Barbara studio, the 805 Room, for 11 years and were frustrated by the money-first approach that they repeatedly saw in the industry. Salvito’s background in business strategy and Norton’s background in TV, film, and radio production combined with their respective musical talents gave them the unique ability to support artists across the entire spectrum of their careers.
“The timing was perfect,” Salvito said, recalling a video he came across posted by Nicole Sophia in efforts to crowdfund for the recording of her EP. Salvito and Norton were in the beginning stages of talent scouting on social media and sent Sophia a direct message because they could feel her sincerity through the screen.
