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Why Did So Few in Montecito Evacuate?

Communicating danger before and during disasters is a delicate and difficult business.

Why Did So Few in Montecito Evacuate?
Santa Barbara County firefighter Vince Agapito searches through a destroyed Montecito home

Before January 9, few Montecitans had any concept of the cataclysmic power of debris flows, their Southern California disaster lexicon limited mostly to wildfires and earthquakes. “If you’re a natural scientist and you hear ‘debris flow,’ you think, ‘Oh god, that could kill people,’” said Sue Perry, a disaster specialist with the United States Geological Survey. “But no one else around here knows what that term means.”

Perry, a Carpinteria resident, is part of of the federal agency’s Science Application for Risk Reduction project that studies how emergency planners and public officials can more effectively convey the dangers of imminent threats to life and limb. She was brought on in the aftermath of last week’s deadly storm to assess how successfully scientific information was understood and affected decisions. “There’s going to be a lot of scrutiny after this,” she said.

Santa Barbara’s Office of Emergency Management (OEM) kick-started its public information campaign during a January 5 press conference, where National Weather Service, Cal Fire, flood control, and Sheriff’s Office officials issued dire warnings to county residents about the ferocity of the upcoming rainstorm and its likely ability to send earth and water sweeping through neighborhoods below the Thomas Fire burn scar.