Crumbl Cookies just arrived in Goleta, offering a new dessert experience for those who’ve yet to try their thick, cakey treats. Located directly next to the UPS store on Calle Real, Crumbl was established six years ago in Logan, Utah, then spread quickly across social media and into more than 800 franchises nationwide, including some in Canada. In addition to the always-available milk chocolate chip, they release four new flavors every week, offering subscriptions to fans who never want to miss the latest creation.
“Opening a Crumbl in Goleta was a deeply personal decision,” said the store’s co-owner Shideler Bennett, who hails from Utah, owns other franchises in California and Tennessee, and visits Santa Barbara often. “We’ve been enchanted by the area’s unique charm and welcoming atmosphere during our past vacations here.” That’s when he noticed that there were limited dessert options in the area, especially after 8 p.m. — Crumbl stays open ’til 10 p.m. on weekdays and midnight on weekends.
“Crumbl Cookies is all about exceptional quality and innovation,” said Bennett of what sets them apart. “Each cookie is baked fresh in-store daily, ensuring that irresistible aroma and unparalleled freshness that our customers love.” The store’s pink boxes are now “synonymous with joy,” he explained, and they’ll craft custom orders for parties, gender reveals, and more.