A few friends and I headed into the Funk Zone on a late Friday afternoon to experience a Santa Barbara wine tour with Seeker, a new Santa Barbara–based web application that offers the only “multi-winery experience in the area,” according to the company’s website.
Seeker offers self-guided wine tours through the area where customers can tour at their own pace, follow a map from place to place, and handle all winery interactions over their smartphones. Users need only show their phones to staff at each location, and they can receive goodies such as tasting flights, cheese plates, and more.
“This is the rising culture of millennials in the Funk Zone because we are a self-guided generation,” Seeker founder Ryan Judy claimed.