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Santa Barbara County Grows All the Wine Grapes

Here’s why progressive farmers and winemakers are doubling down on diversity.

Santa Barbara County Grows All the Wine Grapes
BIG IDEAS: After a career working all over the West Coast for Joel Gott, winemaker Alisa Jacobson chose Santa Barbara County to build her own brand, partnering with growers like Ben Merz of Coastal Vineyard Care Associates, who are exploring new grapes and increasingly sustainable farming techniques. | Credit: Macduff Everton

Santa Barbara County
Grows All the Wine Grapes

Why Progressive Farmers and Winemakers
Are Doubling Down on Diversity

By Matt Kettmann | Photos by Macduff Everton | April 27, 2023