Monday, June 29, 2026 Sign In
Full Belly Files

Full Belly Files: How We Cover Restaurants

Opening a restaurant and want to get in the newspaper? This is what I’ll tell you when you reach out.

Full Belly Files: How We Cover Restaurants

This edition of Full Belly Files was originally emailed to subscribers on March 18, 2022. To receive Matt Kettmann’s food newsletter in your inbox each Friday, sign up at independent.com/newsletters .


Earlier this week, I was emailed by a representative of a company that is launching a new restaurant in Montecito. They wanted to be featured in the paper before their doors open in June and offered me an "exclusive" to do so.

This is a pretty common request. My old self — the news-reporter-trained one who cared about scoops in an era when exclusives weren’t immediately swallowed up and spit back out by social media and aggregation websites — would have jumped at the chance to be the first one to tell this story.