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Starshine

New Target Doesn’t Hit the Bull’s Eye

But it scratches an itch I’ve been trying to reach for 17 years

New Target Doesn’t Hit the Bull’s Eye

At this point, it would be hard to calculate which is greater: the number of words I’ve written about Target over the years, the number of purchases I’ve made at Target, or the number of hours I’ve spent pining for a Target right here in my hometown.

I’ve hosted a Target haiku contest and investigated the freaky phenomenon that compels some shoppers to relieve themselves in Target loos. But it all started 17 years ago when I wrote a column professing the unwholesome addiction my friends and I have to the retailer.

“Under the guise of hunting for Midol and a greeting card, we have been known to absent-mindedly knock toile throw pillows, sleek travel mugs, chunky-heeled boots, ceramic dog bowls, quick-dry nail polish, and purse-sized cartons of goldfish crackers into our carts—and then double back around to have another go,” I confessed. “Some of us are wearing three Target items as you read this."