“I wanted to build a business that helps women feel better about themselves,” explains Erica Brown, owner of the store Dylan Star. “What I noticed over the years is that women are uncomfortable in their own skin. I built Dylan Star to accommodate most women, and I want them to leave with a positive experience.”
Women can create an entire outfit while shopping at Erica’s store, and she excels at guiding those who want fashion advice. Believing that “shopping has lost its fun,” Erica offers “a best friend shopping experience” — giving dedicated attention and suggestions while also taking care of those customers who don’t want an opinion yet do not want to be ignored.
Located on State Street between Islay and Valerio, Dylan Star shares its space with Salon U, where Erica has worked as a hairstylist for 11 years. “I’ve always liked collaborative spaces,” she says. “We share the clientele. Hair and fashion have always gone hand in hand.”